Amul, India’s leading dairy brand will be the official sponsor of the Afghanistan cricket team for the ICC World Cup 2019. It will be Afghanistan’s first ICC World Cup as an international cricket council (ICC) full member. Afghanistan’s cricket team is currently placed 10th on the ICC one day international rankings.
The Gujarat Co-operative Milk Marketing Federation (GCMMF) which markets brand Amul wrote in the statement about the sponsorship.
“World Cup is a good opportunity to connect with the youth. At the same time, we have a very old association with Afghanistan whose team is rated as the fastest growing cricket team in the world,” said R S Sodhi, managing director of GCMMF.
Exactly 50 years after Khan Abdul Ghaffar Khan, known as ‘Frontier Gandhi’ visited Amul in milk city Anand, the home grown dairy giant which has flourished from Mahatma Gandhi’s Gujarat will strengthen its tie with Afghanistan.